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GoPuff launches line of private label products, starting with bottled water

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Panorama of a city business district with office buildings and skyscrapers and superimposed data, charts and diagrams related to stock market, currency exchange and global finance. Blue line graphs with numbers and exchange rates, candlestick charts and financial figures fill the image with a glowing light. Sunset light.

The private label industry was a $159 billion market in 2020 and has attracted the likes of traditional and e-commerce retailers like Target and Amazon.

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